Fable Whiskey - Independent Single Cask Whiskey Bottler

FABLE Whiskey is an independent bottler of single cask whiskey, drawing on the art of storytelling, animation and illustration.

For the first whiskey collection, the brand has evolved the legend "The Ghost Piper of Clanyard Bay" and collaborated with artist Hugo Cuellar to create an enchanted world with Gothic-style illustrations. To give a sense of place, Clanyard Bay was photographed by drone, videos were shot with narration and a characterful story, and each of the eleven whiskeys in the series was named after a different aspect of the fable.