Glenfiddich - Speyside Single Malt Scotch Whisky

Glenfiddich is a Speyside single malt Scotch whiskey produced by William Grant & Sons in the parish of Dufftown in Moray, Scotland. Glenfiddich means "valley of the stag" in Scottish Gaelic, which is why Glenfiddich's logo is a stag.

Glenfiddich Distillery was founded in 1886 by William Grant in Dufftown, Scotland in the gorge of the River Fiddich. The first Glenfiddich single malt whiskey was distilled on Christmas Day 1887.

In the 1920s, when Prohibition was in effect in the US, Glenfiddich was one of the few distilleries to increase production. This put them in a strong position to meet the demand for fine, aged whiskeys that suddenly increased with the repeal of Prohibition.

In the 1950's the Grant family established an on-site infrastructure that included coppersmiths to service the copper stills and their own cooperage, which is now one of the few surviving distilleries. In 1956, the Grant's brand launched the now-iconic triangular bottle, designed by Hans Schleger.

As a result of the difficult times of the 1960's and 70's, many small, independent distilleries were bought out or went out of business. To survive, W. Grant & Sons expanded production of the drink and introduced advertising campaigns and a visitor center. It was also during this period that they made the decision to market single malt as a premium brand in its own right and established the modern category of single malt whiskey with the introduction of Glenfiddich Single Malt to the United States and other foreign markets in 1963.

Later, W. Grant & Sons was one of the first distilleries to package their bottles in tubes and gift tins, recognizing the importance of the duty-free market for spirits. This marketing strategy was successful, and Glenfiddich has since grown to become the world's best-selling single malt.

Glenfiddich is currently managed by fifth generation descendants of William Grant.