Collection La Distillerie Générale

La Distillerie Generale, owned by Pernod Ricard, is a collaboration between a team of spirits experts that successfully combines power and expertise with the agile creativity of "small batch" production. Designers Paul-Bertrand Mathieu and Louis-Marie de Castelbajac have ensured that the branding unifies all the spirits while also highlighting each one through the use of colors.

The resulting fabric labels with hand-embroidered poetic and yet pop images are produced by the same workshops that create the badges for the Royal Navy.