Collection Fable Whisky - Independent Single Cask Whisky Bottler

FABLE Whisky is an independent bottler of single-cask whisky, focusing on the art of storytelling, animation, and illustration. For the first whisky collection, the brand has developed the legend "The Ghost Piper of Clanyard Bay" and collaborated with artist Hugo Cuellar to create an enchanted world with Gothic-style illustrations.

To convey a sense of place, drone footage of Clanyard Bay was taken, videos with narrations and a characterful story were produced, and each of the eleven whiskies in the series was named after a specific aspect of the fable.