The Dublin-born MMA fighter Conor McGregor has set his sights on a different industry: the world of whiskey. In 2018, McGregor launched his own whiskey brand by creating Proper No. Twelve Irish Whiskey.
He and his team searched for a place and people who share the same passion for Ireland and its whiskey. He found this in the oldest whiskey distillery on the island of Ireland (Bushmills) and created a unique and special blend with his master distiller.
The name comes from Dublin 12, the postal district in southwest Dublin, which includes Crumlin, the neighborhood where McGregor grew up.
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